Denver Zoo Rebrand

For the Denver Zoo rebranding project, I had the opportunity to revitalize the zoo’s visual identity to create a more modern, cohesive, and engaging experience for visitors. My work included designing a new logo that better reflects the zoo’s mission and diverse animal inhabitants, along with a refreshed map to enhance visitor navigation. I also developed an updated website that streamlined information and improved accessibility, along with new signage to ensure clear communication throughout the zoo. Additionally, I created custom swag, a promotional flyer, and an email newsletter template to support ongoing engagement with zoo-goers and the broader community. This rebranding aimed to elevate the zoo’s presence and offer a more memorable, user-friendly experience for all who visit.